These slides are from a presentation given at the International Search Summit Barcelona 2024. In today's dynamic digital landscape, where competition is fierce and the customer journey is no longer as linear, standing out has never been more critical. In these slides, Charlotte Sharpe from Connective3 dives into the psychology that drives effective PPC ads, helping you tap into the subconscious triggers that influence decision-making and improve performance across international markets. Learn the evolving international digital landscape and why distinguishing your brand is more vital than ever; core psychological principles and behavioural biases that shape PPC success across different markets; essential tools for creating persuasive and high-performing ad copy; and strategies for testing, measuring and scaling successful campaigns.
