This is a recording of a talk given at the International Search Summit Barcelona 2024. In the complex web of international SEO, effectively managing hreflang tags is critical for global organisations striving to provide localised content to a diverse audience. Despite its importance, hreflang implementation remains one of the most challenging and misunderstood aspects of SEO, leading to missed opportunities and suboptimal search engine performance. In this talk, Carolyn Shelby from Yoast dives deep into the intricacies of hreflang implementation. Carolyn sheds light on the common hurdles organisations face when deploying hreflang tags across multinational websites. Designed for SEO professionals grappling with the nuances of international SEO, this talk equips you with the knowledge and strategies needed to navigate the hreflang maze effectively, enhancing your global search presence and ensuring your content resonates with users worldwide.
